Consumer & Market Insights - CMI (Pooling) null

KEY ACCOUNTABILITIES

• Lead trendspotting program, innovation meta-learnings, cross-pollination and working with early adopters’ communities to co-create new opportunities.
• Lead real-time management of innovations projects, from ideation/co-creation, mix developmental learnings (qual/quant) and testing
• Identify & integrate consumer insights into various innovation projects.  This will include funnel innovations & renovations on Core and NPD.
• In-charge of tracking innovation performance by setting up NPI tracking (incrementality KPI, 100 days innovation, etc.)
• In-charge of piloting new methods & approaches, technology and new suite of research toolkits across categories
• Responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance.
• Responsible for measurement and generation of insights from continuous research (retail data, consumer panel, brand tracking) and people voice programs to assigned Country Category Business Team (CCBT)
• Support the CMI Lead in delivering category, brand and innovation performance insights at a local division level

KEY REQUIREMENTS

• Strong analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making 
• Fully operational with analyzing any type of research data (retail audit, consumer panel, brand tracking, strategic researches) and synthesizing different data sources to identify growth levers or diagnose performance
• Good knowledge of market research fundamentals – design and management of qualitative and quantitative research, particularly mix development
• Innovation research experience and Digital skill a must
• At ease in a facilitation role – helping to stimulate idea generation, thriving to co-create ideas with the Business
• A team player – highly collaborative, accountable, open minded who likes to work in a rapid and agile way
• Passion for innovation, trends and creativity